The number one Facebook improvement tip: add more pictures! A recent study by our trusty source Mashable.com revealed how to accumulate more likes, shares and interaction on Facebook.
Social media expert Dan Zarella tracked and analyzed more than 1.3 million posts from the top 10,000 most liked Facebook pages and released specific details about how to improve your Facebook brand.
His studies found that photos bring in the highest number of engagement, followed by text and video. Society flocks to visual content, so regardless of the topic, find a picture that will grab your viewers attention. Picture variety will also boost engagement, so let go of that picture insecurity and get camera happy! Research also suggests that posts with a high number of self referential words such as “I” and “Me” generate higher interaction. (Note: this method does not work for Twitter!)
Our next tip: be passionate! Boring people don’t make history, and neither do people who lack expression. Whether positive or negative, have an opinion! Social media is all about stating new thoughts, emotions and ideas. The name of the game is freedom of expression, so take advantage of the Country that you live in and say what you think!
Warning: Employers, don’t read this next tip. Post during work hours! Studies show that shares trickle off around the end of the work day. Be active during the crucial lunchtime hour when people have time to scroll through the social media sea! If you are wanting to acquire more ‘likes’, post directly after work (4-7p.m.) and avoid posting on Thursday, as that is the least active day for ‘Likes’. It is also useful to be active when others aren’t! For example, Facebook posts that go up on Saturdays and Sundays tend to get more likes than those during the week.
By considering a few of these tips, you are well on your way to becoming a Facebook Guru! You have the knowledge, you have the tools, and now you have the tips; all you have to do is be proactive! Post frequently, post passionately and post pictures!
“Marketers need to build digital relationships and reputation before closing a sale” – Chris Brogan
GELA 
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