At the beginning of the year, Twitter introduced Vine, a mobile service that allows users to capture and share short looping videos. Like Twitter, Vine flourishes in its brevity. Videos are limited to six seconds, and there aren’t any fancy formatting features.
Download the Vine app!
So, you’re probably thinking, can a business make an impact in only six seconds? It’s not as difficult as you may think. Here are a few effective ways companies are using Vine to boost their brands:
1. Showcase new products or deals
Example: CakeStyle(@cakestyleme) The online personal styling service for women utilizes Vine to showcase new styles. With the video, CakeStyle also asks its followers which look they like best, encouraging audience engagement.
2. Leverage existing videos
Example: New York Rangers (@NYRangers) The NHL team uses vine to showcase the highlights of recent games, such as the winning goal, the celebration, and the setup. By showing interesting video clips, businesses can use Vine to lure audiences to view the full video on their website or YouTube page.
3. Run a contest
Example: Confused.com (@Confused_com) Confused.com ran a competition to promote fan engagement through Vine. The website asked its followers to share Vine videos of their pets in honor of “Love Your Pet Day.” By offering £250 for the most creative pet video, Confused.com reviewed videos that included the hashtag #PetVine.
4. Make a big announcement
Example: Sonar (@sonar) The social start-up made a very exciting announcement via Vine after receiving funding from a new set of investors. Sonar’s tweet set the scene with a brief description of the news, a link to a blog post, and a Vine video: “Welcome aboard to our new investors, team @bingfund! ow.ly/i89Nz World’s first announcement via @vineapp:vine.co/v/bXZa5BQj7e2”
And if you simply want to sit back and watch Vine for fun and get a good laugh, we suggest the hilarious and talented Rob Johnston and his friend Jason Coffee or for some creative animations, check out Ian Padgham, Twitter’s Illustrator and Video Animator.
Photo credit: http://mashable.com/2013/02/11/there-were-more-than-100000-vines-posted-to-twitter-this-weekend/
http://www.confused.com/pet-insurance/articles/pet-vine-twitter-competition
GELA 